Sherif Latif is the founder and director of Charisma Media & Events. He grew up in Cairo, Egypt and graduated from the Middlesex University UK. Sherif ‘s journey in Dubai started with Oscar Tour-Travel and Tourism-Dubai UAE from 2003 to 2007. Following that he established and managed multi businesses related to Hospitality, Event Management, Media and Marketing as follows : 2007 Partner and Operations Manager Charisma Events Services Dubai UAE. 2008 Co Founder and Managing Partner Platinum Lounge and nightclub, Dubai UAE, 2011 Partner and General Manager Charisma Media and Advertising Dubai UAE. 2015 Co Founder and Shareholder Chic nightclub, Dubai UAE. 2016 Co Founder, shareholder and Managing Director Unique Hospitality Facilities Management Services and Solitaire nightclub Dubai UAE. He is a veteran of creating and managing digital content and events to build relationships for organizations and individuals.