Ten Social Media Marketing Trends

Ten Social Media Marketing Trends

 

2018 Social Media Trends Report: 10 Major Trends to Know in 2018

Top 10 social media trends to know for 2018

This report is inspired by the annual Internet Trends report by Mary Meeker, a partner at Kleiner Perkins Caufield & Byers. Being one of the most anticipated reports every year, the Internet Trends report shares valuable insights and statistics about the technology industry. While our report is nowhere as comprehensive as the Internet Trends report, we hope to shed some light on the social media landscape.

Here’s a quick overview of the ten major social media trends happening right now:

  1. There are now almost 2.5 billion social media users
  2. Social media is going mobile
  3. Social messaging overtook social media
  4. Social messaging will greatly benefit businesses
  5. Chatbots are becoming the norm
  6. Businesses can no longer afford to ignore social customer service
  7. Organic reach and referral traffic are plummeting
  8. Video is still the most popular content type
  9. User-generated content can help drive reach and engagement
  10. Businesses are pouring more money into social ads

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