An effective SEO strategy combines 4 core elements; an audit & discovery phase, on-site technical optimization, content marketing, and site authority link building. At Charisma we have experts in each of these areas, providing measurable value for our clients in highly competitive industries.

The initial discovery phase of our SEO engagement is critical to understanding our clients business objectives and current positioning within organic search. Our award winning SEO Audit uncovers a multitude of metrics spanning from a detailed technical analysis to a comprehensive strategy of content marketing and link-building opportunities.

Innovative SEO strategies requires a technically sound foundation that is barrier-free for the search engines to efficiently crawl, understand and index your website. Our WEBITMD® TO Plans (Technical Optimization) are award winning and ensure that the infrastructure is solid so that the ensuing efforts within organic optimization are best leveraged. Our SEO team has worked across some of the world’s largest brands and most complex websites.

The backbone to our SEO methodology is strategically written content. We have developed a sophisticated flow for content production that begins with research and ideation before moving on to our writing and editorial teams. The result is original content that simultaneously engages and converts users, all while putting out valuable organic signals for the search engines.

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