The first phase of growth-driven design begins with a thorough audit of your existing site. Take stock of what’s working, what’s not and where significant improvements can be made. In addition to helping guide your initial revisions, an upfront audit will also provide accurate benchmarks against which to judge your site’s progress moving forward.
A “launch pad” site is one built with your wishlist in mind. Launch pad sites are made with a relatively quick turnaround and the understanding that it’s not yet a finished product.<br /> The launch pad site is completely functional for the end user, but it should be thought of as a working base to build on and optimize over time.
This is the longest-term phase of the growth-driven design, where the site is refined and improved over time.The process has four basic steps:Plan: Measure your site’s effectiveness and decide what changes can have the best, most immediate impact on your long-term goals.Build: Implement the changes that you outlined in step 1.Learn: Review the effectiveness of your past changes to learn what works and to help guide the next iteration of the improvement process.Transfer: Take what you’ve learned and share it with the rest of your team—marketing, sales, service and others.
Why it works
CUSTOMERS SEE A QUICKER TIME TO VALUE WITH GDD<br /> How long does the site take to launch from the initial kickoff meeting?<br /> Growth-Driven Design: 60 days - optimize with real data.<br /> Traditional Web Design: 108 days - set & forget.