For many months, your entire team has worked their butts off to create an awesome mobile app. Finally, with your team exhausted and excited, it’s showtime! But then, your dream app turns into the ultimate nightmare: Eager customers download the app, use it once and never return.
All the sacrifice and months of hard work — wasted. What went wrong?
Although the Vasa ship was ultimately a failure, it was unquestionably a magnificent one. The builders dared greatly.
So, before talking about all of the things that went wrong with that project, let’s touch briefly on the one thing that went right: The builders of the ship had a grand vision that told a riveting story of royal conquest and pride.
Even today, 400 years later, their vision is spellbinding. It is expressed in beautiful craftsmanship, the gaily painted mythological statuary, the fearsome armament and the overall appearance of the ship.