FAQS

Here are the most common social media marketing, email marketing, and content marketing questions we receive, answered just for you!

Most definitely! It’s been proven again and again by business after business. In fact, not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days.

LinkedIn has over 467 million users. It is a great place to share your credentials with the world, but more importantly, it’s the perfect place to interact with your audience online. Using LinkedIn Groups, you can answer questions and contribute to discussions in order to demonstrate your industry thought leadership as well as your willingness to help others generously.

Videos are becoming more and more important in the world of social media marketing. YouTube gets over 4 billion views per day! Promote your brand’s image through a video, let your audience have a peek behind the scenes at your business, or make a how-to video.

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

SEO Is Not A Cost But An Investment, an investment with a high return. By tying in SEO to Web analytics data, you may observe certain keywords having great conversion rates for which you rank only on page #2 on Google and know that you’re leaving money on the table.

Branding is often complex, costly and chaotic. You throw many things at consumers, hoping enough will stick in their minds and be recalled when it’s time for a purchase. SEO can help accelerate your branding campaign and make you memorable.

Your strategy is the route map that defines how you will achieve your marketing objectives. Broadly, there are four marketing objectives for most businesses.

  1. Increase penetration into existing markets with existing products or services.
  2. Develop new markets for existing products or services.
  3. Innovate by developing new products or services.
  4. Diversify into new markets with new products or services.

We are willing to consider any challenge that is thrown our way so we don’t play favourites with the industries we work with. Over our lifespan, we have worked with a whole host of industries including companies involved in exporting, events, telecommunication, hospitality, media, transport, education and government. In the next phase of our journey we are hoping to become more involved with tech startups because we have a passion for bringing innovative ideas to life and setting them on the path to success.

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