Those considering going into a specialty that’s focused on SEO should have at least a basic understanding of how voice search and speech recognition can shape their brand building. One study points to the fact that over 40% of teens and adults are using voice search daily and this number is growing.
What does this mean for digital marketers? A marketer’s ability to optimize their strategy to accommodate voice search for SEO success is about to become an even bigger deal. One thing that this may mean to content marketers and strategists, in particular, is focusing more on long-tail keywords and detailed search phrases.
Influencer marketing is the concept of using “influential” people to explicitly and even implicitly market products and services, and has seen huge success specifically in social media channels. This will continue to grow and evolve in 2018 in both B2B and B2C. So far it has mostly been used in light of specific campaigns, but it’s likely to grow into a continuous strategy rather than something that focuses on, for instance, a single product.
Marketers, especially those in the millennial and Gen Z demographic, will want to consider building relationships with influencers, both on the micro- and macro- levels. This can easily take place across social media channels by, for instance, finding up-and-coming YouTube stars.
The reason why this is so effective is that there’s a built-in audience, which means you have the opportunity to build quality leads easily.