Author: charismadubai

Measuring Websites With Mobile-First Optimization Tools

Why Performance Matters The benefits of performance optimization are well-documented. In short, performance matters because users prefer faster websites. But it’s more than a qualitative assumption about user experience. There are a variety of studies that directly link reduced load times to increased conversion and revenue, such as the now decade-old Amazon study that showed ...

Beyond the SEO: After Optimizing Your Website

It’s a near-universal experience for consultants and in-house SEOs who’ve worked on numerous organic search campaigns. The first 3–6 months (longer if the site is very large or complex) of any SEO effort is almost always exclusively dedicated to fixing mistakes, improving existing issues, tweaking and tuning the sub-optimal, and generally closing the gap between ...

Scraping and Cleaning Your Data with Google Sheets

We all know that no user is the same. Aside from the basics such as age, gender, socio-economic background and so every person differs in life experiences, interests, and preferences. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce risus justo, sagittis sit amet efficitur laoreet, dictum vitae erat. Donec nibh lectus, imperdiet lobortis dapibus ...
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